Services |

Mentoring Services |

New Business Start

At Choice Awareness we have mentoring services designed to help businesses get going and start on a new pathway toward vitality and growth.


This service is a starter coaching package with a minor investment of $750 to answer basis questions that most first time business owner's don't consider.

If you complete these activities, you will be ahead of the game and if you experience great difficulty, then being a business owner may not be right for you.

We identify people who are getting ready to start a business or people that have been thinking about it as new business owners, regardless of whether they have ever owned or started a business.

Background Ideas

Some perceive themselves as entrepreneurs, some as risk takers, yet many are really willing to do something differently: some also describe themselves as independent thinkers.

If you find yourself among the group of people we call "new business owners", this page will make a difference for you because you will learn a way and be given the methods of how to move forward - we suggest that you take the risk and turn your ideas into reality!!!

Common Characteristics

New business owners are generally looking to do something else and are willing to prepare themselves for this next adventure.

The major characteristic for new business owners is that they are not at all satisfied with their current lot in life because their needs are not being met, professionally, financially or otherwise. They may earn an annual income or have sufficient funds or not.  The issues and challenges present for them vary substantially:

  • In some cases, they are driven by the needs and demands of the current employer, and have little control over their destiny. They may influence their participation in degrees, but usually only if the influence matches closely with the future of the employer. 

  • They may identify as an employee sometimes and be closely associated with the company they represent, a group of people within the firm, or the values and beliefs in which they are exposed to on a continual basis, or not.

  • Sometimes, whether employed or not, they are driven by the current economic conditions present and a hundred other reasons, usually dependent upon their particular circumstances.

Regardless of what category you may place yourself, you are at a point where you need some help in moving forward. We are the HELP...

What You Must Understand

There is a starting point for all things: a business is no exception. You must first understand your own personal "Why" and how your own "Why" relates to operating a business. Second you must understand your "What" as it applies to your business idea. The "How" to do it will come later - we can help define this with you too - if needed.  Most of all, the preliminary work required to create a business must be done by you, your alliance/affiliate partners and people that are not currently in your now professional/colleague/friend and other stakeholder circles.

You must also realize your business requires marketing and sales efforts: you along with your connection circles will support each other as you grow. What you do not possess will come from someone who has what you need. Do no expect to do this alone or your will likely get stuck...but getting stuck is okay at this point because it is better to understand what needs to be done now rather than later.

Our primary objective with our service is to have you look closely at the basics that must be in place to start your business - take the time now to answer the fundamentals first before you actually proceed further toward your future launch.

If you do want to proceed, we will help you by pointing to our colleagues who would help create your models, then test them against current market conditions, identify your prospect needs, and them make adjustments to ensure your product and service offerings meet their needs.

Our primary focus is the front-end definition to bring awareness and understanding about your own motivations and convictions. Without the knowing of these, moving forward could be fruitless and filled with frustration.

Our Service

We have designed our service as a pre-definition activity to answer all the basic questions about what your business is all about. You don't need to create a huge business plan - that's not the goal here.

You will be directed to answer the questions associated with a business model later. In our starter package, we will take you through our item 2 of our Start-Up Practices with a stopping point of Defining Your Business through item 5. "What Reason's Does Your Company Exist?". Most importantly, we will focus your attention to answering the fundamental questions that one must answer. And, it is a small investment, which in the long-run may save you lots of money. Our position is that one can't proceed without these activities being completed, or you will surely not succeed.

(Wisdom Sidebar) There is no reason to proceed further until you can create a set of what, why and your own promises you're willing to do to make things successful: these exist inside your beliefs about yourself and business. If you can answer these for yourself effectively, then the basic plan will come automatically from creating a real business model.

In which case, we can help support and direct you to create your revenue forecast, costs and all basics data about your business on paper first. Remember, by getting an early start on this process by beginning to define your "Why" and "What" about your business, you would have answered the essential questions most owner's don't bother to complete. 

Our service provides you early business definition guidance to get all these things, accomplished with only six hours of coaching to be used over a period of six months: a scheduled first session to take place within 31 days of purchase.












































What You Get

Our service provides three unique downloadable coaching materials for you: 1) a coaching guide which describes all the details necessary for you to define the basics, a way shown for you which describes the later things which must be done to model and test your start-up business;  2) a Work Packet containing forms, illustrations and examples to help you create your beginning definition about you start-up business; and 3) you also get a Binder Packet with cover page and spline to customize a three ring binder - which will hold all your work materials your develop for your business.

(Note) If you have ever build models when you were young, this can be just as fun and frustrating at times - yet very healthy and instructive.

Our service guides you through the processes required for you to create the basics about your business definition and assists you in:

  1. Defining your unique business "What" and "Why" - answering the most important question about why your business exists. Along with your promises and a real time-frame for getting something tangible accomplished. For many people, this is done while currently working in another job: this begins your planning proceed with little investment. You will be required to create a number of work products which has you ponder deeply who you are and what your business is all about. (Note) Many People jump into things without having this awareness and understanding - it is not for the faint at heart. 

Follow-On Activities:

If you do decide to go further than this initial service, we will help you map a plan, investment strategy and time-table to accomplish the follow-on phases. This is very helpful because you will gain a real understanding of the investment required to start your business. After this starter program is completed, some of the later follow-on activities include:

  1. Testing your ideas in your market space to determine if your business idea has "Legs". This will allow you to refine with confidence until you hit it correctly!!!

  2. Creating the structures that allow for required daily, weekly and monthly actions - what must be done to get there (The What).

  3. Activating your processes which will produce the results you want for your business (The What & How).

  4. Establishing a detailed start up plan complete with funding and resources needed (More What's + The When & How).

  5. Executing your start up plan - managing resources and activities (The Doing).

  6. Evaluating your progress and adjusting your plan accordingly (The What is Happening? & Revising It).

Your Commitment

View our two page Starter Coaching Agreement which lays out how to work with us in this pre-business definition phase. Page one sets the terms and conditions, while page two (shown close by) allows you to set up your goals, milestone outcomes and your promises. Please contact us (please click on our Contact Us link in the bottom-page footer) where you can initiate either a telephone call, email or fax.

If need be, we will spend a preliminary meeting (i.e. before your first session) with you to get to know you, ask you questions, understand your thinking, determine exactly where you are and what specifics need to occur to get you started. Your first call to us and initial meeting (e.g. if local to the SF Bay Area) is free.

If you are sufficiently attuned to begin, please select the starter coaching program below and you'll be directed to Paypal to accept your payment, and you will then receive an email confirming your purchase, with the link to our landing page where you can download your coaching materials.

We will contact you to set up the first session, within 48 hours of your purchase.

Sample of our Checklist Master

One of our objectives is to make the process of defining your business easy for you. We have provided a sample of our Checklist Master which guides you through all the tasks that you need to do for your new business.  You get to set in your own starting dates for each item, then record when you have completed the task. This project management control document is essential to your process and allows you to view your progress.

We realize that illustrations are sometimes difficult to see any great detail - so please click on the "Sample Checklist Master" for the first two pages - so you can inspect some of the tasks.

Look closely and review the information: click on the links to see the knowledge and wisdom designed to support you toward your developing your new business.


Download Section


Free Coaching Guide - Start-Up Practices Overview # 511210 SUP-OV

The Start-Up Practice Overview 23 page e-Booklet is a short document filled with highlight information about the Start-Up Practices for New Business Onwers (cover shown close-by). It is a quick read for the course and it contains materials from our Framework Foundation which will prove useful whether you take our course or not: please consider this one of our Gifts of Awareness.





















Click the download icon to get our Free Start-Up Practices Overview for New Business Owners


Free Coaching Guide - Start-UP Practices Deeper Look # 511210 SUP-DL

The Start-Up Practices Deeper Look e-Booklet is a thirty-plus page booklet filled with essential and prerequisite introductory information (cover shown close-by). For those of you that are readers, you'll get a lot of it and it will set the stage properly for our course.


















Click the download icon to get our Free Student Guide Start-Up Practices Deeper Look


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New Business Owners

Our purchase table below contains our Starter Coaching Program. We also suggest that you click on the link at the bottom-of-the-page for the Contact Us, so that we can have a conversation about how to proceed.

New Business Owner's Purchase Table
Product Code   Service Title  Price Shopping Cart
1700-00-00                 Starter Coaching Program - Defining Fundamentals for Your Start-Up Business $1,750.00 Add to Cart

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Once you have purchased our product, you will receive an email confirmation and a download link.


See the next in the series of Services Pages to gain an understanding of Coaching Services  by clicking Learn More...

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BEST REGARDS and Thanks for considering us.

If you find anything particularly compelling or insightful, or you are left with a sense of high energy, please feel free to send us your impressions and any comments you wish to make about these statements. We look forward to getting your feedback, and please Contact Us with what you experienced from our services and products.