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Choice Awareness has designed a few powerful and easy models for you to help you understand about what selections actually mean in our lives. 

Our intention is that you get meaning instantly from our models and you remain open to new perspectives about selections.

Consider this

If you inspect a definition of "Select" (i.e. courtesy of, you will discover there are two ideas of the verb, which appear very similar:

  1. to choose in preference to another or others; pick out, or
  2. to make a choice; pick.

We however, suggest that selections are made either by a decision or a choice; we believe there are distinct difference between the two words.

The first illustration depicts how we believe we make decisions: this is our idea of how a graphic Decision Pyramid should look.

The second and third illustrations depict how we make choices: using a Choices Pyramid and a Tootsie Roll Presentation of the Beliefs and Choices Methodology (BCM) to help you with new perspectives.

Pyramid Background

Our Decision Pyramid above depicts how we typically make decisions in our lives. 

The distinguishing point of this imagery, is that you should read from bottom to top. In this way, then, our experiences drive our unconscious beliefs, which drive our decisions and actions to produce unpredictable results. 

However, with our decisions, we usually don’t design our beliefs. Because of this, we have no way of knowing what results we actually want: thus they become unpredictable.

Since, we most often are unaware of our beliefs (i.e. unconscious), we tend to make our decisions in a rote manner - habitual (e.g. we prefer to reference habits as a rote process, while we believe that practices should be designed purposefully). These unconscious beliefs have been taken on from others experiences along with our own. They may or may not be based in reality. 

(Wisdom Sidebar) We invite you to consider that our reference to reality is meant for you to understand that a particular reality represents your interpretation of an experience. Your interpretations are filtered through your beliefs, whether effective or not, and recognized or not.

In addition, when the experience seems similar, this rote selection/decision process takes over, even when the nuances of the situation differ: they present themselves to us or we perceive them as similar, yet they are not.

The image also depicts how are experiences, unconscious beliefs and part of our decision are usually based in the past - sometimes a portion of the present (i.e. the present portion of the decision is still not connected to a conscious belief). 

This is because we are basing our decisions most often upon past experiences - historical in nature accessed via our memories, which are interpretations of the experience. The actions we take are based in the present and the results are based in the future.

It it easy to think of a few decisions which match this pattern. Again, we invite you to inspect some of your recent decisions which produced unpredictable results. You will begin to see how this model closely matches real-life and why this method is ineffective. The Choices Pyramid offers a new solution toward predicting attainable results with high efficacy.

Our Choices Pyramid

The second image is called the CAM Choices Pyramid because it explains how our Beliefs and Choices Methodology (BCM) operates. We first define a belief and the associated result (i.e. outcome) that we want while describing the outcome in some value form: quantity, amount, or end-state. The result must be measurable. Then we proceed to describe the paired choices and actions required to produce the outcome.

One of the distinctions of this pyramid is the image was created as a 3D illustration to depict the rich and comprehensive nature of defining all these components.

Another distinction from the Decision Pyramid vs. the Choice Pyramid is that it contains only a current and future state; no past is involved. In this BCM practice, one defines the belief, the paired choices and actions from a current perspective. The future portion is the end-state which the belief will produce.

One could say that this is a predictive model and one that is evidence-based because you refine your choices and actions toward attaining the result. The key is that this model will create a predictable future.

As an example, let's say that your belief is designed to have your business identify and engage one hundred new customers or clients. The choices you design would have your business set your target market, define your service/product for that market, and the paired actions would have you execute business development practices to attain the outcome. You would measure each choice and action toward that end.

After measuring, you will adjust the choices and paired actions, to ensure the results attains at least an 8.0 or better on the CAM Awareness Scale.

A different BCM Perspective

In this third illustration, we depict the BCM in a "Tootsie Roll Model": it is another perspective, we believe will also prove helpful to you.

We encourage you to download our e-Booklet "BCM Tootsie Roll Model - An Introduction" (see below in Our Download Information Table).

Take a few moments to concentrate your reading, understanding and efforts in two distinct parts of your life by considering how you go about handling:

  1. Today: On a daily basis remain present in the moment(s) guided by your beliefs, making choices and taking actions, then

  2. Tomorrow: Glance to the future momentarily (weekly or monthly) to ensure your compass is pointing in the right direction.

(Wisdom Sidebar) We have found that by consistently remaining present in this fashion, we honor living On-Purpose and gain a fruitful, productive and engaging life - you will too!!!

Purposeful Intention

Our emphasis is paired CHOICES and ACTIONS as a central theme with Awareness as the delivered Outcome.

We know from our and others experiences that you can improve and manage your life via your systemic beliefs by:

  1. Using precise language throughout your design activities; this is where you can bring meaning to each component,

  2. Designing them to match what you wish to accomplish coupled with how you go about doing it, 

  3. Creating clearly articulated choices and associated actions, then connecting them, while

  4. Receiving the results you define for yourself.

These four points may at first appear to be claims by someone (us) in which you don't have any knowledge or any experience with before today.

However, we ask you to stick with us for a few moments of your time, to gain an appreciation of how important our ideas can be for you. Learn More...

We invite you to explore some more details about our BCM Model:

  1. Design Criteria behind the making of the BCM

  2. Long Term View of the BCM and its applicable to your On-Purpose life.

Download Information

Now is the time to experiment with our BCM Choices Pyramid and our Tootsie Roll Model and consider how our models would be effective in explaining how your choices life can work for you... 

Our products are priced in the spirit of Walt Disney - family worthy and accessible to all.

Our Download Information Table

Product Code



Download Link


Beliefs & Choices Methodology - An Introduction  



See the next in the series of Good Ideas Pages to gain an understanding of Beliefs and Faith by clicking Learn More...

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